Independent distributor of natural food & beverage brands

A global distributor for natural food & beverage brands.

The FMCG Group represents and distributes a curated portfolio of independent natural food & beverage brands across North America and Europe — connecting the world's most exciting brands with qualified retailers and trade buyers globally.

Trade-only · Catalogs, pricing & availability provided to approved accounts.

Channels

Where trends become mainstream.

Natural Channel · Grocery Channel · Mass Merchandise

Category focus

The brands redefining what people eat and drink.

Protein · Snacks · Beverages · Pantry · Wellness · Specialty

Coverage

Global reach, local expertise.

North America · Europe · Taking brands global

6
Core categories
2
Global offices
48h
Response time
2
Regions served
B2B
Trade accounts only
Process

How it works

Three straightforward steps from application to catalog access.

01
Apply for access

Submit your trade account request using the form below. Tell us about your business, buyer type, and the markets you serve. Takes less than two minutes.

02
Get approved

We review every application personally. Approved accounts receive a confirmation by email within 1–2 business days, along with your portal credentials.

03
Access the catalog

Log in to the partner portal to browse our full assortment, current pricing, availability, and spec sheets. Place orders or reach out directly to your account contact.

Why The FMCG Group

Built different, by design.

We operate with the speed and curation that large broadline distributors simply can't match.

Speed to market

We move fast. From discovery to available inventory, we cut through the friction that slows most distribution relationships down — so brands reach shelves faster and buyers stay ahead of trends.

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True global reach

With offices in Los Angeles and Stockholm, we operate across North American and European markets — bridging brands and buyers across borders with local expertise on both sides.

Curated assortment

We don't carry everything — we carry what's next. Our assortment is hand-selected for quality, relevance, and market fit. Every SKU earns its place.

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Flexible minimums

We work with buyers of all sizes. Whether you're a single-door independent or a regional chain, our terms are structured to make onboarding practical and low-risk from day one.

What buyers say

Trusted by trade accounts worldwide.

★★★★★

The FMCG Group is best in class when it comes to finding new emerging brands that disrupt existing categories. They consistently bring us products our customers haven't seen yet — before anyone else does.

JR
Jamie R.
Buying Director, Independent Specialty Retailer — Pacific Northwest
★★★★★

Working with The FMCG Group has changed how we source internationally. The team understands both the US and European markets deeply, and the catalog is always full of brands that actually move on shelf.

MS
Marcus S.
Head of Procurement, Natural Food Group — Stockholm
Retailer Relationships

Retailers we specialize in today.

10+ years of direct relationships with buyers and category managers across North America and Europe.

Whole Foods Market
Natural Channel
Premium natural & organic, 500+ US locations
Sprouts Farmers Market
Natural Channel
Natural & specialty focus, 400+ locations
Walmart / Sam's Club
Mass Merchandise
Mass market, broadest consumer reach in NA
Kroger
Grocery Channel
Largest US supermarket chain, Simple Truth line
Costco
Mass Merchandise
Club channel, high-velocity bulk & innovation
Holland & Barrett
Natural Channel
Europe's largest health retailer, 1,300+ stores
Carrefour
Grocery Channel
Pan-European supermarket giant, France-based
Tesco
Grocery Channel
UK's largest retailer, strong health & wellness range
Rewe Group
Grocery Channel
Germany & Central Europe, premium organic focus
ICA / Coop
Grocery Channel
Nordic market leaders across Sweden & Scandinavia
Built on 10+ years of retailer relationships. The FMCG Group has spent over a decade cultivating direct relationships with buyers and category managers at the world's leading natural, grocery, and mass merchandise retailers. The accounts listed above represent the channels we know deeply — and where we have the credibility to open doors for the brands we represent.
Assortment

Six core product categories

Trade assortment varies by market and inventory availability.

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Protein & Meat Snacks

Shelf-stable

Jerky, meat sticks, protein crisps, and clean-label snack packs.

🌿

Better-for-You Snacks

Impulse + pantry

Chips & puffs, seed-based crackers, bars, fruit snacks, low-sugar treats.

Functional Beverages

RTD

Electrolyte drinks, adaptogen beverages, functional sodas, sparkling tonics.

🤹

Pantry Staples

Everyday

Sauces & condiments, olive oils, broths, grains, better sweeteners.

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Specialty & Dietary

Lifestyle

Gluten-free, keto-friendly, vegan, allergen-aware, low-glycemic options.

💧

Wellness Adjacents

Natural

Hydration powders, functional pantry add-ins, better-for-you shot formats.

About our assortment: The FMCG Group is an independent distributor representing a curated selection of natural food & beverage brands. Available inventory varies by market and channel — reach out to discuss what's right for you.
Wholesale access

Request catalogs & pricing

Most approved accounts receive a response within 1–2 business days.

Trade accounts only. Submit your details and we'll reach out with availability, pricing, and catalog access.

We respond by email. Trade-only availability and pricing are provided to approved accounts. Your information is used solely to evaluate and service your trade account request and is never sold or shared with third parties.

About

Focused, straightforward distribution.

The FMCG Group is an independent wholesale distributor and importer/exporter representing a curated portfolio of multiple manufacturers' finished, consumer-ready natural food & beverage brands. We connect those brands with qualified trade accounts across North America and Europe — handling brand representation, buyer relationships, and market access at every step.

Export Expertise
We get your brand export ready.

Breaking into international markets requires the right relationships, market knowledge, and brand positioning. The FMCG Group leverages its distributor network and buyer relationships to introduce brands into new markets — representing your products to the right accounts in the right channels.

Talk to our export team →
  • Brand representation in new international markets
  • Buyer introductions & retailer relationship management
  • Market-fit assessment & channel strategy by region
  • Pricing & margin structure for international channels
  • Portfolio positioning against local competitors
  • Ongoing account management & reorder support
Contact

Get in touch

Trade inquiries and sourcing requests welcome.

Email

For wholesale access, use the form above or email us with your account type and markets served.

Response time
1–2 business days

We review all trade account requests and reply with catalog access, pricing, and availability.

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Los Angeles, California

North America headquarters. Import/export operations, domestic wholesale, and US trade account management.

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Stockholm, Sweden

European operations hub. Nordic and EU market distribution, international brand sourcing, and export coordination.