Importing & exporting natural food & beverage brands — North America ↔ Europe

We move brands across borders.

The FMCG Group is an importer and exporter of natural food & beverage brands — sourcing the best of Europe for the US market, and taking breakout American brands into European retail. Offices in Los Angeles and Stockholm. 10+ years of trade relationships on both sides.

Catalogs, pricing & availability provided to approved accounts.

Channels

Where trends become mainstream.

Natural Channel · Grocery Channel · Mass Merchandise

Category focus

The brands redefining what people eat and drink.

Protein · Snacks · Beverages · Pantry · Wellness · Specialty

Trade routes

Both directions. Both markets.

🇺🇸 US → Europe  ·  🇸🇪 Europe → US  ·  Full container & LCL

6
Core categories
2
Global offices
US↔EU
Both directions
48h
Response time
B2B
Trade accounts only
Process

How it works

Three straightforward steps from application to catalog access.

01
Apply for access

Submit your trade account request using the form below. Tell us about your business, buyer type, and the markets you serve. Takes less than two minutes.

02
Get approved

We review every application personally. Approved accounts receive a confirmation by email within 1–2 business days, along with your portal credentials.

03
Access the catalog

Log in to the partner portal to browse our full assortment, current pricing, availability, and spec sheets. Place orders or reach out directly to your account contact.

Trade Routes

How we move product.

We operate active import and export lanes in both directions — connecting US brands to European shelves, and European brands to the US market.

🇺🇸 → 🇪🇺
US Brands into Europe

We take breakout American natural brands — built for natural and mass channels — and open the door to European grocery, specialty, and online retail. Our Stockholm office handles in-market distribution, buyer relationships, and retail account management.

🇪🇺 → 🇺🇸
European Brands into the US

We source the most compelling European natural food and beverage brands and bring them to US natural, grocery, and mass retailers. Our LA office manages buyer accounts, purchase order fulfilment, and trade relationships across North America.

Discuss a trade inquiry
Why The FMCG Group

Built different, by design.

We operate with the speed and curation that large broadline distributors simply can't match.

Speed to market

We move fast. From discovery to available inventory, we cut through the friction that slows most distribution relationships down — so brands reach shelves faster and buyers stay ahead of trends.

🌎
True global reach

With offices in Los Angeles and Stockholm, we operate across North American and European markets — bridging brands and buyers across borders with local expertise on both sides.

Curated assortment

We don't carry everything — we carry what's next. Our assortment is hand-selected for quality, relevance, and market fit. Every SKU earns its place.

📈
Flexible minimums

We work with buyers of all sizes. Whether you're a single-door independent or a regional chain, our terms are structured to make onboarding practical and low-risk from day one.

What buyers say

Trusted by trade accounts worldwide.

★★★★★

The FMCG Group is best in class when it comes to finding new emerging brands that disrupt existing categories. They consistently bring us products our customers haven't seen yet — before anyone else does.

JR
Jamie R.
Buying Director, Independent Specialty Retailer — Pacific Northwest
★★★★★

Working with The FMCG Group has changed how we source internationally. The team understands both the US and European markets deeply, and the catalog is always full of brands that actually move on shelf.

MS
Marcus S.
Head of Procurement, Natural Food Group — Stockholm
Retailer Relationships

Retailers we specialize in today.

10+ years of direct relationships with buyers and category managers across North America and Europe.

Whole Foods Market
Natural Channel
Premium natural & organic, 500+ US locations
Sprouts Farmers Market
Natural Channel
Natural & specialty focus, 400+ locations
Walmart / Sam's Club
Mass Merchandise
Mass market, broadest consumer reach in NA
Kroger
Grocery Channel
Largest US supermarket chain, Simple Truth line
Costco
Mass Merchandise
Club channel, high-velocity bulk & innovation
Holland & Barrett
Natural Channel
Europe's largest health retailer, 1,300+ stores
Carrefour
Grocery Channel
Pan-European supermarket giant, France-based
Tesco
Grocery Channel
UK's largest retailer, strong health & wellness range
Rewe Group
Grocery Channel
Germany & Central Europe, premium organic focus
ICA / Coop
Grocery Channel
Nordic market leaders across Sweden & Scandinavia
Built on 10+ years of retailer relationships. The FMCG Group has spent over a decade cultivating direct relationships with buyers and category managers at the world's leading natural, grocery, and mass merchandise retailers. The accounts listed above represent the channels we know deeply — and where we move product.
Assortment

Six core product categories

Trade assortment varies by market and inventory availability.

🥩

Protein & Meat Snacks

Shelf-stable

Jerky, meat sticks, protein crisps, and clean-label snack packs.

🌿

Better-for-You Snacks

Impulse + pantry

Chips & puffs, seed-based crackers, bars, fruit snacks, low-sugar treats.

Functional Beverages

RTD

Electrolyte drinks, adaptogen beverages, functional sodas, sparkling tonics.

🤹

Pantry Staples

Everyday

Sauces & condiments, olive oils, broths, grains, better sweeteners.

🌿

Specialty & Dietary

Lifestyle

Gluten-free, keto-friendly, vegan, allergen-aware, low-glycemic options.

💧

Wellness Adjacents

Natural

Hydration powders, functional pantry add-ins, better-for-you shot formats.

About our assortment: The FMCG Group is an independent distributor carrying a curated selection of natural food & beverage brands from multiple manufacturers. Available inventory varies by market and channel — reach out to discuss what's right for you.
Wholesale access

Request catalogs & pricing

Most approved accounts receive a response within 1–2 business days.

Trade accounts only. Submit your details and we'll reach out with availability, pricing, and catalog access.

We respond by email within 1–2 business days. Your information is used solely to evaluate and service your account request and is never sold or shared with third parties.

About

Focused, straightforward distribution.

The FMCG Group is an independent wholesale distributor and importer/exporter carrying a curated portfolio of finished, consumer-ready natural food & beverage brands from multiple manufacturers. We connect those brands with qualified trade accounts across North America and Europe — buying direct, holding inventory, and selling into retail channels at every step.

Export Expertise
We get your brand export ready.

The FMCG Group purchases finished products from US manufacturers and distributes them directly into European retail — carrying inventory, managing trade accounts, and selling into the right channels through our Stockholm office and established EU retailer relationships.

Talk to our export team →
  • Direct purchase & distribution into EU retail
  • Established buyer accounts across Nordic & European channels
  • Inventory held and sold from our Stockholm operation
  • Pricing & margin structure for international channels
  • Multi-brand portfolio across natural, grocery & mass
  • Ongoing reorder and account management
Contact

Get in touch

Trade inquiries and sourcing requests welcome.

Email

For wholesale access, use the form above or email us with your account type and markets served.

Response time
1–2 business days

We review all trade account requests and reply with catalog access, pricing, and availability.

🇺🇸
Los Angeles, California

North America headquarters. Import/export operations, domestic wholesale, and US trade account management.

🇸🇪
Stockholm, Sweden

European operations hub. Nordic and EU market distribution, international brand sourcing, and export coordination.